InvestmentPretends to be: Celebrity endorsement8 Sep 2026
Fake celebrity investment ads
Ads on social media show a famous Australian saying an investment made them rich. The articles and endorsements are fake.
What it looks like
A news-style article or video with a well-known face, promising big returns from a small deposit.
"I turned $250 into a steady income" — read how this TV presenter's secret is helping everyday Australians. [link removed]
How to spot it
- Guaranteed high returns
- A celebrity you'd never expect to sell investments
- Pressure to deposit today
What to do
- Don't sign up or deposit
- Check the company on Moneysmart's investor alert list
- If you paid, call your bank straight away
Information:
Who to report it to
- Your bank, on the number on the back of your card — straight away if you paid.
- Scamwatch: scamwatch.gov.au
- ReportCyber: cyber.gov.au (if you lost money or your accounts were hacked)
Warn your family and friends